This is your golden opportunity. The welcome letter is an underutilized, but essential part of any email marketing program. The welcome letter can not only…
Articles by David Harris
Three Things to Improve Your Email Deliverability
Hint: It’s Relevancy, Segmentation, and Testing The word “relevancy” is frequently used in the email world as it relates to email deliverability. Relevancy is key…
Email Deliverability – Quality vs. Quantity
It has always been the goal of marketers to reach as many people as possible. In sales, you have probably heard the term “It’s a…
The True Measure of Deliverability
Many email marketers today define and measure “deliverability” or “email deliverability” in different ways.
Your New IPs Need to Learn to Walk Before They Run
You have a brand new IP address, maybe even several brand new IPs. Maybe you changed your email service provider, or maybe you just added…