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Beginner’s Guide to a Clean List, Part 2

April 28, 2014 | By David Harris

It starts with permission. If you’ve been working in the business of email for more than a few days, you’re bound to have read that…

Beginner’s Guide to a Clean Email List, Part 1

October 17, 2013 | By David Harris

It’s not laundry. Let’s get something out of the way right off the bat: even though I might use the words ‘cleaning’ or ‘hygiene’ when…

Spam Complaints: Cause, Effect, and Cure

September 26, 2013 | By David Harris

What are Spam Complaints, and How Can You Keep Them From Happening? Spam complaints are negative responses to an email. They are specific actions taken…

Email Spam Traps and Honey Pots Explained

March 5, 2013 | By David Harris

Definition, Prevention, and Elimination A spam trap is a special email address designed to receive spam and “trap” mailers that spam or otherwise use questionable…

Email Deliverability Essentials: 6 Must-Know Tips

January 8, 2013 | By David Harris

Elements to get your message to the Inbox Nobody can guarantee perfect Inbox delivery. Even the best campaigns can run into occasional glitches that cause…

Improve Your Sales & Email Deliverability by Sending One Email

November 9, 2012 | By David Harris

This is your golden opportunity. The welcome letter is an underutilized, but essential part of any email marketing program. The welcome letter can not only…

Three Things to Improve Your Email Deliverability

October 16, 2012 | By David Harris

Hint: It’s Relevancy, Segmentation, and Testing The word “relevancy” is frequently used in the email world as it relates to email deliverability. Relevancy is key…

Email Deliverability – Quality vs. Quantity

June 4, 2012 | By David Harris

It has always been the goal of marketers to reach as many people as possible. In sales, you have probably heard the term “It’s a…

The True Measure of Deliverability

May 9, 2012 | By David Harris

Many email marketers today define and measure “deliverability” or “email deliverability” in different ways.

Your New IPs Need to Learn to Walk Before They Run

March 12, 2012 | By David Harris

You have a brand new IP address, maybe even several brand new IPs. Maybe you changed your email service provider, or maybe you just added…

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