Beginner’s Guide to a Clean List, Part 2
It starts with permission. If you’ve been working in the business of email for more than a few days, you’re bound to have read that…
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Beginner’s Guide to a Clean Email List, Part 1
It’s not laundry. Let’s get something out of the way right off the bat: even though I might use the words ‘cleaning’ or ‘hygiene’ when…
Spam Complaints: Cause, Effect, and Cure
What are Spam Complaints, and How Can You Keep Them From Happening? Spam complaints are negative responses to an email. They are specific actions taken…
Email Spam Traps and Honey Pots Explained
Definition, Prevention, and Elimination A spam trap is a special email address designed to receive spam and “trap” mailers that spam or otherwise use questionable…
Email Deliverability Essentials: 6 Must-Know Tips
API Index Elements to get your message to the Inbox Will this get you “Guaranteed Inbox Delivery”? No – Nobody can guarantee that. Even the…
Improve Your Sales & Email Deliverability by Sending One Email
This is your golden opportunity. The welcome letter is an underutilized, but essential part of any email marketing program. The welcome letter can not only…
Three Things to Improve Your Email Deliverability
Hint: It’s Relevancy, Segmentation, and Testing The word “relevancy” is frequently used in the email world as it relates to email deliverability. Relevancy is key…
Email Deliverability – Quality vs. Quantity
It has always been the goal of marketers to reach as many people as possible. In sales, you have probably heard the term “It’s a…
The True Measure of Deliverability
Many email marketers today define and measure “deliverability” or “email deliverability” in different ways.
Your New IPs Need to Learn to Walk Before They Run
You have a brand new IP address, maybe even several brand new IPs. Maybe you changed your email service provider, or maybe you just added…