What if you could cut your delivery time by 80%?
Six Flags is the world's largest regional theme park company, with 20 amazing parks across North America. And email is a big part of their business—they send over 250 million emails a year to guests, customers and clients. From transactional sales notifications to marketing campaigns, Six Flags relies on email to communicate directly to their guests and get them excited about their next visit.
But in 2015, before they switched to GreenArrow, their email infrastructure was holding them back. Their previous list manager only allowed them to send 200K-300K emails per hour, which during peak sending times was not cutting it. And worse yet, it was no longer being actively developed, which meant they expect any new features or improvements.
My Grandma Thinks I'm A Hacker
People can develop amusing views of what "working from home" means. For example, when my grandmother came for a visit, she asked about what I do at work. So I showed her by remotely connecting to a server and viewing some of its settings. Her takeaway from that experience was revealed the next time she visited—she asked if I “still break into people's computers at work”.
Is Your Email Sending Ready For Prime Time?
Have you ever watched the game show, Jeopardy!? Contestants face a big board full of clues in random categories that pop-up without advance warning, and have five seconds to sort through a lifetime of knowledge to come up with the correct answers. Sometimes email marketing can feel like the game of Jeopardy!, especially when rolling out a new email campaign. There is the potential for big gains—you might even stumble onto a Daily Double!—but when the categories are unfamiliar and there’s stuff you don’t know, it can be easy to get stressed out.
Now imagine you know the categories ahead of time. Today's post is kinda like that. We've compiled nine important email statistics – and a bonus cheat sheet! – that will help you make sense of your email delivery data.
Lock It Up (But Don't Throw Away The Key)
As we readied this post for publication in September 2017, Equifax announced a security breach that impacted over 145 million U.S. consumers. As I checked my social security number, I had a flashback to 2014, when a group called "Guardians of Peace" leaked information from Sony Pictures. The Sony leak included personally identifiable information of employees, salary data, copies of upcoming films, and emails containing confidential information.
Incidents like these are a good reminder of why we need to take cyber-security seriously. Turns out the Equifax breach was caused by a failure to patch a two-month old bug, however the proper use of cryptography could have reduced the scope of what was compromised at Sony Pictures. Below you'll find a crash course on cryptography, with an eye to explaining how we keep our data secure.
My wife and I have a new hobby—powerlifting.
Most people relax during the summer, but Paige and I decided to push ourselves (and the bar) to the limit by entering our first powerlifting competition. However, within minutes of entering the building and before touching anything heavy, I really messed up! Well, almost. And that reminded me about my work in email server security. When you don’t have the essentials figured out, you could end up with a bar in your chest like I almost did.
We need to talk.
I think we need some space. I like you, but I need time to process our relationship.
If Internet Service Providers (ISPs) like Gmail and Hotmail could talk, sometimes they might sound just like this. There are plenty of reasons why they might put on the brakes and begin to limit the rate at which they accept email (i.e. rate limiting). But why do ISPs rate limit senders? And how can you respond without landing in the digital dog house?
Has this ever happened to you?
I love aged Sumatran coffee. It's often marketed as a Christmas blend, so it can be particularly hard to find in spring and summer. So when our resident coffee guru pointed a particularly tasty version, I jumped on it. After ordering my pure caffeinated gold and closing out the order confirmation page, I realized that I wasn't 100% sure that I'd ordered the right grind. I went to check the confirmation email, and saw....nothing. As I waited the ten seconds for it to show up, I had a thought: with transactional email, time literally is money. The faster that confirmation email comes in, the better the odds of the customer following through and completing their transaction.
Ten seconds can feel like a major delay in today’s digital age, and each additional second it takes to deliver an email increases the risk of a lost sale, an abandoned account signup, or a confused customer placing a double order. How fast is your email?
I love eggs.
Fried, scrambled, poached or boiled, they're one of my favorite foods. But as we all know, eggs are fragile, and not every egg makes it to the table (or even to the frying pan).
In the same way, not every email makes it through to its recipient. Lots of things can go wrong: the recipient's email address may be entered incorrectly, the ISP that hosts the email account could be having technical issues, or a spam filter could be blocking the message from getting through.
There you are. The great outdoors.
The tent is pitched. Marshmallows, graham crackers, and Hershey's chocolate sit nearby as your friends and family gather near the fire pit. You’ve got the firewood, kindling, and matches, but the only heat you’re feeling is that of embarrassment because try as you might, you can’t start the fire.