Mailing Lists API

Table of Contents
Get a list of mailing lists
Create a new mailing list
Update an existing mailing list
Deleting a mailing list

Get a list of mailing lists

Get a list of the basic details of all mailing lists in GreenArrow Studio.

URL

GET /ga/api/v2/mailing_lists

Request Parameters

This API method does not require any additional parameters.

Response

The response will be a JSON array where each element contains the following keys.

id
integer

The id of the mailing list

name
string

The name of the mailing list

d_from_email
string

The default From email for campaigns from this mailing list

d_from_name
string

The default From name for campaigns from this mailing list

d_reply_to
string

The default Reply-To email address for campaigns from this mailing list

d_virtual_mta
string

The name of the default Virtual MTA for campaigns from this mailing list

d_url_domain
string

The default URL Domain for campaigns from this mailing list

d_speed
integer

The default speed for campaigns from this mailing list

d_sender_email
string

The default Sender email address for campaigns from this mailing list

d_bounce_email
string

The default Bounce email address for campaigns from this mailing list.

d_seed_lists
array of hashes

The default seed lists for campaigns from this mailing list. This is an array of hashes with the id and name keys.

d_autowinner_enabled
boolean

The default setting for automatic winner selection on new campaigns

d_autowinner_percentage
string

The default percentage that will be sent for the split-test portion of the campaign (Note: This value is returned as a string to prevent floating-point conversion errors)

d_autowinner_delay_amount
integer

The default number of units of time that the campaign will wait before finishing after a split-test.

d_autowinner_delay_unit
string

The default unit used in calculating the delay duration.

d_autowinner_metric
string

The metric used to decide the winner. See Automatic Winner Selection Metrics for more information.

has_format
boolean

true if this mailing list uses the email_format field.

has_confirmed
boolean

true if this mailing list uses the confirmed field.

custom_headers_enabled
boolean

true if this mailing list uses custom headers. If true, custom_headers must be set.

custom_headers
string

The content of the custom headers that will be added to every email sent to this mailing list.

primary_key_custom_field_id
integer

The custom field id of the primary key for the mailing list. If this value is null, then the primary key is the subscriber’s email address.

preview_custom_field_data
hash

The custom field data, see example below.

is_remote_list
boolean

true if this mailing list uses a remote database to retrieve recipient data for campaigns.

database_connection_id
integer

The primary key of the database connection to use on this mailing list.

database_connection_name
integer

The name of the database connection to use on this mailing list.

google_analytics
hash

The Google Analytics configuration.

enabled boolean	Turning this option on enables GreenArrow’s Google Analytics integration.
tracking_id string	Your Google Analytics account’s measurement ID. It should look something like `UA-123456789-11` (for Universal Analytics) or `G-ABCDEFGH` (for Google Analytics 4).
source string	The “Source” field to send to Google Analytics. For example, `newsletter`.
restrict_to_domain_list boolean	Whether to enable this configuration for only links to the domains in `domain_list`.
domain_list array of strings	This key is only present when `restrict_to_domain_list` is `true`. When present, it contains an array of strings, with one string per domain to enable Google Analytics integration on.
open_tracking boolean	Enable Google Analytics open tracking for this mailing list. This is only compatible with Universal Analytics tracking IDs.

Note: This value is returned as a string to prevent floating-point conversion errors. You may send this value as an Integer, Float or String. Posting a value with more than two decimals will cause a validation error. Be careful because IEEE floating point can not exactly represent some decimal values. For example 94.85 is represented as 94.85000000000001 which will cause a validation error if used here. You may want to print to a string using two decimal places of precision.

Preview Custom Field Data

The preview_custom_field_data key is filled with a hash.

{
  "Custom Field Name": {
    "name": "Custom Field Name",
    "type": "text",
    "value": "Bob Example"
  },
  "Next Custom Field": {
    "name": "Next Custom Field",
    "type": "select_multiple_checkboxes",
    "value": [ "Red", "Blue" ]
  }
}

Custom fields which have Preview Custom Field Data values and are not specified in the preview_custom_field_data list, will remain with the same values. In other words: the custom fields provided in preview_custom_field_data are merged in with the existing Preview Custom Field Data custom fields.

Example

Note that the JSON response will not be “pretty formatted” as it is below.

GET /ga/api/v2/mailing_lists

HTTP/1.1 200 OK

{
  "success": true,
  "data": [
    {
      "id": 145,
      "name": "Basic Mailing List",
      "d_from_email": "[email protected]",
      "d_from_name": "John Doe",
      "d_reply_to": "[email protected]",
      "d_virtual_mta": null,
      "d_virtual_mta_id": null,
      "d_url_domain": null,
      "d_url_domain_id": null,
      "d_speed": 0,
      "d_sender_email": "[email protected]",
      "d_bounce_email": null,
      "d_bounce_email_id": null,
      "d_seed_lists": [

      ],
      "d_autowinner_enabled": false,
      "d_autowinner_percentage": null,
      "d_autowinner_delay_amount": null,
      "d_autowinner_delay_unit": "minutes",
      "d_autowinner_metric": null,
      "has_format": false,
      "has_confirmed": false,
      "custom_headers_enabled": false,
      "custom_headers": "",
      "primary_key_custom_field_id": null,
      "preview_custom_field_data": {
      },
      "is_remote_list": false,
      "google_analytics": {
        "enabled": false
      }
    },
    {
      "id": 146,
      "name": "Complex Mailing List",
      "d_from_email": "[email protected]",
      "d_from_name": "John Doe",
      "d_reply_to": "[email protected]",
      "d_virtual_mta": "smtp1",
      "d_virtual_mta_id": 17,
      "d_url_domain": "example.com",
      "d_url_domain_id": 1,
      "d_speed": 1000000,
      "d_sender_email": "[email protected]",
      "d_bounce_email": "[email protected]",
      "d_bounce_email_id": "5312@60212",
      "d_seed_lists": [
        {
          "id": 14,
          "name": "Monitor"
        }
      ],
      "d_autowinner_enabled": true,
      "d_autowinner_percentage": "10.0",
      "d_autowinner_delay_amount": 15,
      "d_autowinner_delay_unit": "minutes",
      "d_autowinner_metric": "opens_unique",
      "has_format": true,
      "has_confirmed": false,
      "custom_headers_enabled": true,
      "custom_headers": "X-Foo: bar\n",
      "primary_key_custom_field_id": null,
      "preview_custom_field_data": {
      },
      "is_remote_list": false,
      "google_analytics": {
        "enabled": true,
        "tracking_id": "UA-123456789-11",
        "source": "newsletter",
        "restrict_to_domain_list": true,
        "domain_list": [
          "example.com",
          "example.com"
        ]
      }
    }
  ],
  "error_code": null,
  "error_message": null
}

Create a new mailing list

URL

POST /ga/api/v2/mailing_lists

Request Parameters

This API method does not require any additional parameters.

Request Payload

The POST request should have a JSON document in its payload with the following keys.

mailing_list
hash

name
string / required

The name of the mailing list

d_from_email
string / default: null

The default From email for campaigns from this mailing list

d_from_name
string / default: null

The default From name for campaigns from this mailing list

d_reply_to
string / default: null

The default Reply-To email address for campaigns from this mailing list

d_virtual_mta
string / default: null

The name of the default Virtual MTA for campaigns from this mailing list. The special name of “System Default Route” may be used to select the system-wide default Virtual MTA

d_url_domain
string / default: null

The default URL Domain for campaigns from this mailing list

d_speed
integer / default: null

The default speed for campaigns from this mailing list

d_sender_email
string / default: null

The default Sender email address for campaigns from this mailing list

d_bounce_email
string / default: null

The default bounce email address for campaigns from this mailing list.

d_seed_list_ids
array of integers / default: []

The default seed lists for campaigns from this mailing list. This is an array of integers that represent the IDs of the seed lists to use. Only d_seed_list_ids or d_seed_list_names should be specified.

d_seed_list_names
array of strings / default: []

The default seed lists for campaigns from this mailing list. This is an array of strings that represent the names of the seed lists to use. Only d_seed_list_ids or d_seed_list_names should be specified.

d_autowinner_enabled
boolean / default: false

The default setting for automatic winner selection on new campaigns

d_autowinner_percentage
string

The default percentage that will be sent for the split-test portion of the campaign (See 1 below). Required if d_autowinner_enabled is true.

d_autowinner_delay_amount
integer

The default number of units of time that the campaign will wait before finishing after a split-test. Required if d_autowinner_enabled is true.

d_autowinner_delay_unit
string

The default unit used in calculating the delay duration. Required if d_autowinner_enabled is true.

d_autowinner_metric
string

The default metric used to decide the winner. See the “Automatic Winner Selection Metrics” table for more information. Required if d_autowinner_enabled is true.

has_format
boolean / default: false

true if this mailing list uses the email_format field.

has_confirmed
boolean / default: false

true if this mailing list uses the confirmed field. This is only configurable if GreenArrow Support has turned on the system-wide Has Confirmed option. Has Confirmed is off by default.

custom_headers_enabled
boolean / default: false

true if this mailing list uses custom headers. If true, custom_headers must be set.

custom_headers
string / default: ""

The content of the custom headers that will be added to every email sent to this mailing list.

Headers must be one of the following:

Any header that begins with X-
List-Help
CFBL-Address
CFBL-Feedback-ID
BIMI-Selector

is_remote_list
boolean / default: false

true if this mailing list uses a remote database to retrieve recipient data for campaigns (See 2 below).

database_connection_id
integer

The primary key of the database connection to use on this mailing list (See 2 below).

database_connection_name
string

The name of the database connection to use on this mailing list (See 2 below).

google_analytics
hash

The Google Analytics configuration.

enabled boolean	Turning this option on enables GreenArrow’s Google Analytics integration.
tracking_id string	Your Google Analytics account’s measurement ID. It should look something like `UA-123456789-11` (for Universal Analytics) or `G-ABCDEFGH` (for Google Analytics 4).
source string	The “Source” field to send to Google Analytics. For example, `newsletter`.
restrict_to_domain_list boolean	Whether to enable this configuration for only links to the domains in `domain_list`.
domain_list array of strings	This key is only present when `restrict_to_domain_list` is `true`. When present, it contains an array of strings, with one string per domain to enable Google Analytics integration on.
open_tracking boolean	Enable Google Analytics open tracking for this mailing list. This is only compatible with Universal Analytics tracking IDs.

Note: This value is returned as a string to prevent floating-point conversion errors. You may send this value as an Integer, Float or String. Posting a value with more than two decimals will cause a validation error. Be careful because IEEE floating point can not exactly represent some decimal values. For example 94.85 is represented as 94.85000000000001 which will cause a validation error if used here. You may want to print to a string using two decimal places of precision.
Remote Lists may only be created on the System Organization. Exactly one of database_connection_id and database_connection_name may be provided. The database connection must be previously set up in GreenArrow Engine.

Response

A successful response will return the mailing list record using the format described in the “Get a list of mailing lists” section of the API.

A failure will return a standard error response with an explanation of what went wrong.

Only one of d_seed_list_ids and d_seed_list_names should be present in a single request.

Example

POST /ga/api/v2/mailing_lists

{
  "mailing_list": {
    "name": "My Mailing List"
  }
}

HTTP/1.1 200 OK

{
  "success": true,
  "data": {
    "id": 149,
    "name": "My Mailing List",
    "d_from_email": null,
    "d_from_name": null,
    "d_reply_to": null,
    "d_virtual_mta": null,
    "d_virtual_mta_id": null,
    "d_url_domain": null,
    "d_url_domain_id": null,
    "d_speed": null,
    "d_sender_email": null,
    "d_bounce_email": null,
    "d_bounce_email_id": null,
    "d_seed_lists": [

    ],
    "d_autowinner_enabled": false,
    "d_autowinner_percentage": null,
    "d_autowinner_delay_amount": null,
    "d_autowinner_delay_unit": "minutes",
    "d_autowinner_metric": null,
    "has_format": false,
    "has_confirmed": false,
    "custom_headers_enabled": false,
    "custom_headers": "",
    "primary_key_custom_field_id": null,
    "preview_custom_field_data": {
    },
    "is_remote_list": false,
    "google_analytics": {
      "enabled": false
    }
  },
  "error_code": null,
  "error_message": null
}

Update an existing mailing list

URL

PUT /ga/api/v2/mailing_lists/:mailing_list_id

Request Parameters

mailing_list_id
integer

The id of the mailing list to update

Request Payload

The PUT request should have a JSON document in its payload with all of the following keys.

name
string

The name of the mailing list

d_from_email
string

The default From email for campaigns from this mailing list

d_from_name
string

The default From name for campaigns from this mailing list

d_reply_to
string

The default Reply-To email address for campaigns from this mailing list

d_virtual_mta
string

The name of the default Virtual MTA for campaigns from this mailing list

d_url_domain
string

The default URL Domain for campaigns from this mailing list

d_speed
integer

The default speed for campaigns from this mailing list

d_sender_email
string

The default Sender email address for campaigns from this mailing list

d_bounce_email
string

The default Bounce email address for campaigns from this mailing list.

d_seed_list_ids (array of integers:

The default seed lists for campaigns from this mailing list. This is an array of integers that represent the IDs of the seed lists to use.

d_seed_list_names
array of strings

The default seed lists for campaigns from this mailing list. This is an array of strings that represent the names of the seed lists to use.

d_autowinner_enabled
boolean

The default setting for automatic winner selection on new campaigns

d_autowinner_percentage
string

The default percentage that will be sent for the split-test portion of the campaign

d_autowinner_delay_amount
integer

The default number of units of time that the campaign will wait before finishing after a split-test.

d_autowinner_delay_unit
string

The default unit used in calculating the delay duration.

d_autowinner_metric
string

The default metric used to decide the winner. See the “Automatic Winner Selection Metrics” table for more information.

has_format
boolean

true if this mailing list uses the email_format field.

has_confirmed
boolean

true if this mailing list uses the confirmed field.

custom_headers_enabled
boolean

true if this mailing list uses custom headers. If true, custom_headers must be set.

custom_headers
string

The content of the custom headers that will be added to every email sent to this mailing list.

primary_key_custom_field_id
integer

The custom field to use as this mailing list’s primary key. If this is null, then the subscriber’s email address will be the primary key.

preview_custom_field_data
hash

The custom field data, a hash that maps custom field names to values.

database_connection_id
integer

The primary key of the database connection to use on this mailing list (See 2 below).

database_connection_name
integer

The name of the database connection to use on this mailing list (See 2 below).

google_analytics
hash

The Google Analytics configuration.

enabled boolean	Turning this option on enables GreenArrow’s Google Analytics integration.
tracking_id string	Your Google Analytics account’s measurement ID. It should look something like `UA-123456789-11` (for Universal Analytics) or `G-ABCDEFGH` (for Google Analytics 4).
source string	The “Source” field to send to Google Analytics. For example, `newsletter`.
restrict_to_domain_list boolean	Whether to enable this configuration for only links to the domains in `domain_list`.
domain_list array of strings	This key is only present when `restrict_to_domain_list` is `true`. When present, it contains an array of strings, with one string per domain to enable Google Analytics integration on.
open_tracking boolean	Enable Google Analytics open tracking for this mailing list. This is only compatible with Universal Analytics tracking IDs.

The d_autowinner_percentage value is returned as a string to prevent floating-point conversion errors. You may send this value as an Integer, Float or String. Posting a value with more than 2 decimals will cause a validation error. Be careful because IEEE floating point can not exactly represent some decimal values. For example 94.85 is represented as 94.85000000000001 which will cause a validation error if used here. You may want to print to a string using two decimal places of precision.
Only one of d_seed_list_ids and d_seed_list_names should be present in a single request.
Only one of database_connection_id and database_connection_name should be present in a single request. These fields may only be present if the mailing list was created with is_remote_list enabled.

Response

A successful response will return the subscriber record using the format described in the “Get subscriber details” section of the API.

A failure will return a standard error response with an explanation of what went wrong.

Example

PUT /ga/api/v2/mailing_lists/150

{
  "mailing_list": {
    "name": "My renamed mailing list"
  }
}

HTTP/1.1 200 OK

{
  "success": true,
  "data": {
    "id": 150,
    "name": "My renamed mailing list",
    "d_from_email": "[email protected]",
    "d_from_name": "John Doe",
    "d_reply_to": "[email protected]",
    "d_virtual_mta": null,
    "d_virtual_mta_id": null,
    "d_url_domain": null,
    "d_url_domain_id": null,
    "d_speed": 0,
    "d_sender_email": "[email protected]",
    "d_bounce_email": null,
    "d_bounce_email_id": null,
    "d_seed_lists": [

    ],
    "d_autowinner_enabled": false,
    "d_autowinner_percentage": null,
    "d_autowinner_delay_amount": null,
    "d_autowinner_delay_unit": "minutes",
    "d_autowinner_metric": null,
    "has_format": false,
    "has_confirmed": false,
    "custom_headers_enabled": false,
    "custom_headers": "",
    "primary_key_custom_field_id": null,
    "preview_custom_field_data": {
    },
    "is_remote_list": false,
    "google_analytics": {
      "enabled": false
    }
  },
  "error_code": null,
  "error_message": null
}

Deleting a mailing list

Deleting a mailing list is a two-step process:

Request a Delete Confirmation Code. This will generate a confirmation code that will be valid for 2 minutes.
Send the confirmation code back to the server.

We do this because deleting a mailing list is what we consider to be a major event. The following happens when a mailing list is deleted:

All subscribers are deleted.
All active/scheduled subscriber imports and exports are cancelled.
All active/scheduled campaigns are cancelled.
The mailing list’s database entry is marked as deleted.

From that point forward, the mailing list will no longer appear in the user interface.

URL

To request the confirmation code:

GET /ga/api/v2/mailing_lists/:mailing_list_id/delete_confirmation_code

To confirm the deletion and start the deletion process:

DELETE /ga/api/v2/mailing_lists/:mailing_list_id/confirmed/:delete_confirmation_code

Response (Request Confirmation Code)

delete_confirmation_code	The token to send back to the server to confirm deletion of the specified mailing list.
delete_confirmation_expires_at	The time at which the included token will no longer be valid.

Example

GET /ga/api/v2/mailing_lists/152/delete_confirmation_code

HTTP/1.1 200 OK

{
  "success": true,
  "data": {
    "delete_confirmation_code": "52e54fcba031fdef04dd3fe75d0ecf3eb0bfaced:1580910582",
    "delete_confirmation_expires_at": "3020-02-05T13:49:42Z"
  },
  "error_code": null,
  "error_message": null
}

Response (Reply with Confirmation Code, Delete Mailing List)

An empty successful response to this request indicates that the mailing list has been marked as deleted and the data cleanup listed above has been done.

Example

DELETE /ga/api/v2/mailing_lists/154/confirmed/52e54fcba031fdef04dd3fe75d0ecf3eb0bfaced:1580910582

HTTP/1.1 200 OK

{
  "success": true,
  "data": null,
  "error_code": null,
  "error_message": null
}

Campaign Statistics

Retrieve aggregated campaign statistics for this mailing list.

If provided, the campaigns included in this aggregation can be filtered based upon when they started sending.

URL

GET /ga/api/v2/mailing_lists/:mailing_list_id/campaign_statistics

Request Parameters

started_at__start timestamp	When this field is provided, only campaigns that started on or after the specified time will be included in the results. When this is not provided, the results will include campaigns dating back to when the mailing list was created.
started_at__end timestamp	When this field is provided, only campaigns that started before the specified time will be included in the results. When this is not provided, the results will include campaigns up to the current time.

Response

aggregated_campaign_statistics
hash

sent_text integer	Number of recipients that were sent a text-only message.
sent_html integer	Number of recipients that were sent a html-only message.
sent_multipart integer	Number of recipients that were sent a multipart message.
messages_sent integer	Total number of recipients, as shown in the Studio Statistics page. Suppressed addresses and seed lists addresses are not included.
messages_html integer	Number of recipients that received either an HTML or multipart message.
messages_text integer	Number of recipients that received a text-only message.
bounces_total integer	Total number of bounces received.
bounces_unique integer	Unique (by subscriber) bounces received.
bounces_unique_hard integer	Number of unique (by subscriber) bounces where bounce_type` is hard.
bounces_unique_soft integer	Number of unique (by subscriber) bounces where bounce_type` is soft.
bounces_unique_other integer	Number of unique (by subscriber) bounces where bounce_type` is other.
bounces_unique_local integer	Number of unique (by subscriber) bounces that were local.
bounces_unique_remote integer	Number of unique (by subscriber) bounces that were remote.
bounces_status_updated integer	Number of recipients where status was updated to status ‘bounce’ (See 1 below).
bounces_unique_by_code hash	Number of unique (by subscriber) bounces for each bounce code. The keys in the included hash are the bounce code.
bounced integer	Deprecated: Unique (by subscriber) bounces received. This is just another name for `bounces_unique`.
duplicate_bounces integer	Number of non-unique bounces.
unbounced integer	Number of messages that were sent that have not bounced.
bounce_rate float	Floating point value indicating the unique bounce rate for this campaign. This value ranges from `0.0` to `1.0`.
bounce_rate_hard float	The ratio of the unique bounces that were hard bounces. This value ranges from `0.0` to `1.0`.
bounce_rate_soft float	The ratio of the unique bounces that were soft bounces. This value ranges from `0.0` to `1.0`.
bounce_rate_other float	The ratio of the unique bounces that were other bounces. This value ranges from `0.0` to `1.0`.
bounce_local_rate float	The ratio of the unique bounces that were local bounces. This value ranges from `0.0` to `1.0`.
clicks_total integer	Number of total clicks.
clicks_unique integer	Number of unique clicks (unique by subscriber).
clicks_unique_by_link integer	Deprecated: Number of unique clicks (unique by subscriber/link) – this value does not carry much meaning – see the Links endpoint below.
duplicate_clicks integer	Number of non-unique clicks.
click_rate float	The ratio of messages that were accepted and have been clicked. This value ranges from `0.0` to `1.0`.
click_to_open_rate float	The ratio of messages that were opened that have been clicked. This value ranges from `0.0` to `1.0`.
unclicked integer	Number of messages that were accepted by the remote server but have not been clicked.
opens_total integer	Number of total opens
opens_unique integer	Number of unique opens (unique by subscriber)
open_rate float	Ratio of messages that were accepted that have been opened. This value ranges from `0.0` to `1.0`.
open_ratio float	Average number of times each opened message has been opened (`opens_total / opens_unique`). This value ranges from `0.0` to `1.0`.
unopened integer	Number of messages that were accepted and have not been opened.
duplicate_opens integer	Number of non-unique opens.
scomps_total integer	Number of spam complaints
scomps_unique integer	Number of unique spam complaints (unique by subscriber).
scomps_status_updated integer	Number of recipients where the status was updated to status ‘scomp’ (See 1 below).
duplicate_scomps integer	Number of non-unique spam complaints.
unsubs_total integer	Number of total unsubscribes
unsubs_unique integer	Number of unique unsubscribes (unique by subscriber)
unsubs_status_updated integer	Number of recipients where the status was updated to status ‘unsubscribed’ (See 1 below).
duplicate_unsubs integer	Number of non-unique unsubscribes.
unsub_rate float	The ratio of messages that were accepted and unsubscribed. This value ranges from `0.0` to `1.0`.
skips_error integer	Number of messages that were skipped due to a Special Sending Rule error.
skips_request integer	Number of messages that were skipped due to a Special Sending Rule request.
total_messages integer	Total number of messages injected for this campaign. This is the number of messages GreenArrow Studio injected, including messages to addresses in seed lists. Suppressed addresses are not included in this count.
total_success integer	Number of messages that were successfully delivered to the remote server.
total_failure integer	Number of messages ended due to SMTP conversation failures.
total_failure_toolong integer	Number of messages ended due to being in the queue too long.
accepted integer	Total number of messages that were accepted by the remote server.
accepted_rate float	Ratio of messages that were attempted and accepted (`accepted / messages_sent`). This value ranges from `0.0` to `1.0`.
in_queue integer	Number of messages that are currently in GreenArrow Engine’s delivery queue.
in_queue_rate integer	Ratio of the total number of messages that have been handed off to GreenArrow Engine and are still in queue. This value ranges from `0.0` to `1.0`.
max_unique_activities integer	The max value of `opens_unique`, `clicks_unique`, `unsubs_unique`, and `scomps_unique`.

Example

GET /ga/api/v2/mailing_lists/178/campaign_statistics?started_at__end=1488299101&started_at__start=1364833800

HTTP/1.1 200 OK

{
  "success": true,
  "data": {
    "sent_text": 0,
    "sent_html": 5,
    "sent_multipart": 0,
    "bounces_total": 0,
    "bounces_unique": 0,
    "bounces_unique_hard": 0,
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  "error_code": null,
  "error_message": null
}