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Articles by Matt Rideout

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How To Create Lists and Import Subscribers Using GreenArrow’s API and Ruby

June 13, 2018 | By Matt Rideout

A minute automated is a minuted earned. Automation can be such a life-saver—after all, a minute saved is a minute earned. GreenArrow’s APIs are robust…

Case Study: How Six Flags’ Email Delivery Climbs To The Top

May 9, 2018 | By Matt Rideout

What if you could cut your delivery time by 80%? Six Flags is the world’s largest regional theme park company, with 20 amazing parks across…

8 Ways Working Remotely Brings Us Together

April 12, 2018 | By Matt Rideout

My Grandma Thinks I’m A Hacker People can develop amusing views of what “working from home” means. For example, when my grandmother came for a…

9 Email Statistics You Shouldn’t Ignore

February 22, 2018 | By Matt Rideout

Is Your Email Sending Ready For Prime Time? Have you ever watched the game show, Jeopardy!? Contestants face a big board full of clues in…

How Cryptography Protects Your Data (& What You Can Do Today)

October 30, 2017 | By Matt Rideout

Lock It Up (But Don’t Throw Away The Key) As we readied this post for publication in September 2017, Equifax announced a security breach that impacted over…

Nine Essential Ways to Keep Your Email Server Secure

August 21, 2017 | By Matt Rideout

My wife and I have a new hobby—powerlifting. Most people relax during the summer, but Paige and I decided to push ourselves (and the bar)…

How ISP Rate Limiting Is Ruining Your Relationship

August 7, 2017 | By Matt Rideout

We need to talk. I think we need some space. I like you, but I need time to process our relationship.  If Internet Service Providers (ISPs)…

Transactional Email Speed: A 30-Day Experiment

July 24, 2017 | By Matt Rideout

Has this ever happened to you? I love aged Sumatran coffee. It’s often marketed as a Christmas blend, so it can be particularly hard to…

What Is a Bounce Processor, and Why Does It Matter?

July 10, 2017 | By Matt Rideout

I love eggs. Fried, scrambled, poached, or boiled, they’re one of my favorite foods. But as we all know, eggs are fragile, and not every…

Three Ways To Warm-Up Your IP Addresses (& Keep Them Hot)

May 22, 2017 | By Matt Rideout

There you are. The great outdoors. The tent is pitched. Marshmallows, graham crackers, and Hershey’s chocolate sit nearby as your friends and family gather near…

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