GreenArrow has a long history of providing important and valuable data about how your email campaign performs and how to better reach and engage your…
Category: Email Deliverability
Manage Your Domain Reputation with Google Postmaster Tools
Can it really be this easy? I love details, and I love numbers. Makes sense, right? I’m a developer. Details matter because they define our…
9 Email Statistics You Shouldn’t Ignore
Is Your Email Sending Ready For Prime Time? Have you ever watched the game show, Jeopardy!? Contestants face a big board full of clues in…
Four Ways Routing Rules Will Redefine Your Email Sending
What’s a Routing Rule? If you send email using VirtualMTAs (which allow senders to send email from multiple IP addresses), you already know the importance of…
How ISP Rate Limiting Is Ruining Your Relationship
We need to talk. I think we need some space. I like you, but I need time to process our relationship. If Internet Service Providers (ISPs)…
Email Throttling Basics: What You Need to Know
One of my favorite hobbies is practicing the banjo. And while my wife is a good sport about it, there’s only so much she can…
Three Ways To Warm-Up Your IP Addresses (& Keep Them Hot)
There you are. The great outdoors. The tent is pitched. Marshmallows, graham crackers, and Hershey’s chocolate sit nearby as your friends and family gather near…
Six Ways to Make Switching Email Software Easier
Ever feel stuck? Like you’re on autoplay? Me too. Sometimes when I’m comfortable in the recliner and watching a cliffhanger episode of [insert your latest…
5 Ways Email Service Providers Protect Their Senders
Ahhh, the challenge of managing multiple senders. You’ve heard the expression – “one bad apple can spoil the whole bunch.” It’s not just an old-timey expression – it’s…
The Most Misunderstood Statistic In Email Delivery
Will the real complaint rate please stand up? The spam complaint rate is one of the most critical statistics in email delivery. Unfortunately, it’s also…