Two Reasons to Consider Switching Whether you’re new to sending email in bulk, or an experienced mailer switching from an…

Let's talk about the pros and cons of do-it-yourself vs. outsourcing your email and your email reputation.

GreenArrow has a long history of providing important and valuable data about how your email campaign performs and how to…

Can it really be this easy? I love details, and I love numbers. Makes sense, right? I’m a developer. Details…

Is Your Email Sending Ready For Prime Time? Have you ever watched the game show, Jeopardy!? Contestants face a big…

What’s a Routing Rule? If you send email using VirtualMTAs (which allow senders to send email from multiple IP addresses), you…

We need to talk. I think we need some space. I like you, but I need time to process our relationship. …

One of my favorite hobbies is practicing the banjo. And while my wife is a good sport about it, there’s…

There you are. The great outdoors. The tent is pitched. Marshmallows, graham crackers, and Hershey’s chocolate sit nearby as your…

Ever feel stuck? Like you’re on autoplay? Me too. Sometimes when I’m comfortable in the recliner and watching a cliffhanger…

Ahhh, the challenge of managing multiple senders. You’ve heard the expression – “one bad apple can spoil the whole bunch.” It’s not just…

Will the real complaint rate please stand up? The spam complaint rate is one of the most critical statistics in…

Spam complaints happen, now what? There you are: You’ve segmented your subscriber list. You’ve written your content, designed your template,…

Who do you call? People think improving their deliverability is like fighting crime in Gotham City. Where they pick up…

Is it vital to revenue? Operations? Email communication has become an integral part of how businesses communicate. It is vital…

Understanding the Who, What, and How of Email Delivery: Explaining the drivers of email deliverability can be a challenge. There…

It starts with permission. If you’ve been working in the business of email for more than a few days, you’re…

It’s not laundry. Let’s get something out of the way right off the bat: even though I might use the…

What are Spam Complaints, and How Can You Keep Them From Happening? Spam complaints are negative responses to an email.…

Elements to get your message to the Inbox Nobody can guarantee perfect Inbox delivery. Even the best campaigns can run…

This is your golden opportunity. The welcome letter is an underutilized, but essential part of any email marketing program. The…

Hint: It’s Relevancy, Segmentation, and Testing The word “relevancy” is frequently used in the email world as it relates to…

It has always been the goal of marketers to reach as many people as possible. In sales, you have probably…

Many email marketers today define and measure “deliverability” or “email deliverability” in different ways.

You have a brand new IP address, maybe even several brand new IPs. Maybe you changed your email service provider,…