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Articles by David Harris

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Why & How To Create Multiple IP Addresses

August 24, 2020 | By David Harris

Two Reasons to Consider Switching Whether you’re new to sending email in bulk, or an experienced mailer switching from an ESP to your own mail…

GreenArrow Email Editor

Feature Highlight: Our Responsive Email Editor

June 9, 2020 | By David Harris

If you need a responsive, intuitive, easy-to-use email editor built right into GreenArrow Marketing Studio, our editor’s got you covered.

Leader in the Email Industry Joins GreenArrow Email

May 12, 2020 | By David Harris

Russell Fletcher, who previously served as Vice President of Sales at SparkPost, will help improve partnerships with customers and boost GreenArrow’s brand presence as Enterprise Sales Consultant.

What is DKIM? An Intro, Check-up & List of Benefits

July 2, 2018 | By David Harris

Digital signatures are everywhere. Gone are the medieval days of quill pens and wax seals (unless you’re a Game Of Thrones fan!) Nowadays we rely…

Manage Your Domain Reputation with Google Postmaster Tools

April 25, 2018 | By David Harris

Can it really be this easy? I love details, and I love numbers. Makes sense, right? I’m a developer. Details matter because they define our…

The Do’s & Don’ts of Naming Your IP Addresses

October 11, 2017 | By David Harris

What’s in a Name? As humans, we love to name things: children, pets, streets, mountains, rivers, oceans, deserts, and IP addresses. Yes, IP addresses. If…

Dear Mandrill Refugees: We’re confused too.

March 15, 2016 | By David Harris

After the recent Mandrill announcement, I was as confused as many of you were. When I read their blog post, which describes moving from the…

5 Ways Email Service Providers Protect Their Senders

February 8, 2016 | By David Harris

Ahhh, the challenge of managing multiple senders. You’ve heard the expression – “one bad apple can spoil the whole bunch.” It’s not just an old-timey expression – it’s…

The Most Misunderstood Statistic In Email Delivery

January 13, 2016 | By David Harris

Will the real complaint rate please stand up? The spam complaint rate is one of the most critical statistics in email delivery. Unfortunately, it’s also…

9 Reasons You’re Getting High Spam Complaints (And How To Fix Them)

November 23, 2015 | By David Harris

Spam complaints happen, now what? There you are: You’ve segmented your subscriber list. You’ve written your content, designed your template, and sent test emails to…

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