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Articles by David Harris
Leader in the Email Industry Joins GreenArrow Email
Russell Fletcher, who previously served as Vice President of Sales at SparkPost, will help improve partnerships with customers and boost GreenArrow’s brand presence as Enterprise Sales Consultant.
What is DKIM? An Intro, Check-up & List of Benefits
Digital signatures are everywhere. Gone are the medieval days of quill pens and wax seals (unless you’re a Game Of Thrones fan!) Nowadays we rely…
Manage Your Domain Reputation with Google Postmaster Tools
Can it really be this easy? I love details, and I love numbers. Makes sense, right? I’m a developer. Details matter because they define our…
The Do’s & Don’ts of Naming Your IP Addresses
What’s in a Name? As humans, we love to name things: children, pets, streets, mountains, rivers, oceans, deserts, and IP addresses. Yes, IP addresses. If…
Dear Mandrill Refugees: We’re confused too.
After the recent Mandrill announcement, I was as confused as many of you were. When I read their blog post, which describes moving from the…
5 Ways Email Service Providers Protect Their Senders
Ahhh, the challenge of managing multiple senders. You’ve heard the expression – “one bad apple can spoil the whole bunch.” It’s not just an old-timey expression – it’s…
The Most Misunderstood Statistic In Email Delivery
Will the real complaint rate please stand up? The spam complaint rate is one of the most critical statistics in email delivery. Unfortunately, it’s also…
9 Reasons You’re Getting High Spam Complaints (And How To Fix Them)
Spam complaints happen, now what? There you are: You’ve segmented your subscriber list. You’ve written your content, designed your template, and sent test emails to…
Improve Email Deliverability Like Batman
Who do you call? People think improving their deliverability is like fighting crime in Gotham City. Where they pick up the “Bat Phone” and Batman…