Articles by David Harris
Multiple IP Addresses: Why and How Many?
Two Reasons to Consider Switching Whether you’re new to sending email in bulk, or an experienced mailer switching from an…
Feature Highlight: Our Responsive Email Editor
If you need a responsive, intuitive, easy-to-use email editor built right into GreenArrow Marketing Studio, our editor's got you covered.
Leader in the Email Industry Joins GreenArrow Email
Russell Fletcher, who previously served as Vice President of Sales at SparkPost, will help improve partnerships with customers and boost…
What is DKIM? An Intro, Check-up & List of Benefits
Digital signatures are everywhere. Gone are the medieval days of quill pens and wax seals (unless you’re a Game Of…
Manage Your Domain Reputation with Google Postmaster Tools
Can it really be this easy? I love details, and I love numbers. Makes sense, right? I’m a developer. Details…
The Do’s & Don’ts of Naming Your IP Addresses
What’s in a Name? As humans, we love to name things: children, pets, streets, mountains, rivers, oceans, deserts, and IP…
Dear Mandrill Refugees: We’re confused too.
After the recent Mandrill announcement, I was as confused as many of you were. When I read their blog post,…
5 Ways Email Service Providers Protect Their Senders
Ahhh, the challenge of managing multiple senders. You’ve heard the expression – “one bad apple can spoil the whole bunch.” It’s not just…
The Most Misunderstood Statistic In Email Delivery
Will the real complaint rate please stand up? The spam complaint rate is one of the most critical statistics in…
9 Reasons You’re Getting High Spam Complaints (And How To Fix Them)
Spam complaints happen, now what? There you are: You’ve segmented your subscriber list. You’ve written your content, designed your template,…
Improve Email Deliverability Like Batman
Who do you call? People think improving their deliverability is like fighting crime in Gotham City. Where they pick up…
Starbucks & Email Campaigns
How do you take your coffee? As I’m standing in line at the global giant, Starbucks, I realize we’ve come…
How Important Is Email to Your Business?
Is it vital to revenue? Operations? Email communication has become an integral part of how businesses communicate. It is vital…
Three Fundamentals of Email Deliverability
Understanding the Who, What, and How of Email Delivery: Explaining the drivers of email deliverability can be a challenge. There…
Explain the DMARC, Hold the Jargon
How does it work? Should I use it? There have been some big changes at gmail.com, yahoo.com, and aol.com recently…
Beginner’s Guide to a Clean List, Part 2
It starts with permission. If you’ve been working in the business of email for more than a few days, you’re…
Beginner’s Guide to a Clean Email List, Part 1
It’s not laundry. Let’s get something out of the way right off the bat: even though I might use the…
Spam Complaints: Cause, Effect, and Cure
What are Spam Complaints, and How Can You Keep Them From Happening? Spam complaints are negative responses to an email.…
Email Spam Traps and Honey Pots Explained
Definition, Prevention, and Elimination A spam trap is a special email address designed to receive spam and “trap” mailers that…
Email Deliverability Essentials: 6 Must-Know Tips
Elements to get your message to the Inbox Nobody can guarantee perfect Inbox delivery. Even the best campaigns can run…
Improve Your Sales & Email Deliverability by Sending One Email
This is your golden opportunity. The welcome letter is an underutilized, but essential part of any email marketing program. The…
Three Things to Improve Your Email Deliverability
Hint: It’s Relevancy, Segmentation, and Testing The word “relevancy” is frequently used in the email world as it relates to…
Email Deliverability – Quality vs. Quantity
It has always been the goal of marketers to reach as many people as possible. In sales, you have probably…
The True Measure of Deliverability
Many email marketers today define and measure “deliverability” or “email deliverability” in different ways.
Your New IPs Need to Learn to Walk Before They Run
You have a brand new IP address, maybe even several brand new IPs. Maybe you changed your email service provider,…